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Retailer Policy

MORILEE (UK) Ltd. AUTHORISED RETAILER POLICY

Morilee continually strives to maintain, strengthen and build the prestige of its bridal gown and speciality fashion apparel brands, which all have a tradition of high quality and excellence. Accordingly, Morilee is selective in choosing retailers it authorises to sell its products. Morilee reserves the right to cease doing business with any retailer that fails to meet the requirements of an “authorised retailer” as set forth below.

Store-Sales Requirements

Morilee products are authorised for sale by retailers with physical storefront retail establishments offering full service to the customer. Morilee reserves the right to approve or disapprove a retail premises in its sole and absolute discretion based on, among other things, appearance, service level and any other factor that affects brand image.

Internet-only retailers are NOT authorised to sell Morilee products. However, an authorised retailer with a physical store location may also sell Morilee products online if (a) such sales are in addition to sales available at the physical store, (b) online customers are given all the benefits and privileges of in-store customers, and (c) the authorised retailer otherwise complies with this policy. Sales or advertising of Morilee products via auction-based websites such as eBay, etc. are NOT authorised.

All sales to authorised retailers are for retail sale only to end-users in accordance with the provisions hereof. Trans-shipping or other redirecting of products to other locations, persons or entities for purposes of resale are NOT authorised and will subject a retailer to immediate termination of its “authorised retailer” status.

Maintenance of the Morilee Brand Image

All advertising for Morilee products must be tasteful and reinforce the brand image promoted by Morilee. Morilee reserves the right to approve or disapprove any and all advertising or other use of the Morilee name and mark, other Morilee trademarks, and product images, including in print advertising, catalogues, television, Internet or any other form of advertising. Morilee reserves the right to terminate a retailer’s “authorised retailer” status and otherwise discontinue doing business with any retailer whose advertising, as determined by Morilee, does not comport with this policy.

Buying Requirements

In order to properly stock and promote Morilee products, an authorised retailer must meet minimum stock purchase requirements for each season, as determined by Morilee. Morilee reserves the right to terminate a retailer’s “authorised retailer” status and otherwise discontinue doing business with any retailer who fails to place stock orders for two consecutive seasons, or who otherwise fails to comply with Morilee’s buying requirements.

MSRP

Morilee acknowledges that retailers have the right to set retail prices for the products that they sell. However, because Morilee believes that discounting prices dilutes the image and reputation of its brands, Morilee reserves the right to terminate a retailer’s “authorised retailer” status and otherwise discontinue doing business with any retailer who engages in a regular practice of discounting below Morilee’s MSRP. Limited discounting may be acceptable in certain circumstances, such as:

  • Special, limited-time, in-store promotions [authorised by Morilee]
  • End-of-season clearance for limited times
  • Styles that have been discontinued by Morilee, provided the items are expressly marked as “discontinued” and such discounts are for a limited time
  • Shop-worn items provided the customer is informed that the items are shop-worn and such discounts are for a limited time
  • Bona fide employee discounts

Trans-shipping Prohibited

Retailers are prohibited from trans-shipping Morilee products to any third parties (including other retailers) in any venue or market. Likewise, retailers may not purchase or receive Morilee products from any third parties (including other retailers). Morilee reserves the right to terminate a retailer’s “authorised retailer” status and otherwise discontinue doing business with any retailer who violates this restriction.

Coupon Policy

The retailer may not produce, create, offer, or accept any coupons for Morilee products. If a retailer offers, accepts, or participates in a coupon program, then all coupons must clearly and specifically exclude Morilee products.

Intellectual Property; Advertising

AF COUTURE, BLU, MADELINE GARDNER NEW YORK, MORILEE, MORILEE BY MADELINE GARDNER, PAPARAZZI, STICKS AND STONES, VM and VIZCAYA are all registered trademarks of Morilee. Unauthorised use of any Morilee trademark is strictly prohibited. Morilee also owns all copyrights in its images. Unauthorised use of any Morilee copyrighted image is likewise strictly prohibited. Use of any Morilee trademark or copyrighted image in advertising is subject to Morilee’s approval.

Morilee UK Ltd.